About M, founder of Enchantra

Enchantra started with something I wanted for myself. Somewhere to keep my cards, my thoughts and the little connections that become interesting over time.

I wanted something that respected my own relationship with tarot. A little help exploring what a card might mean, with room for my own interpretation.

So I built it. And thought, surely I’m not the only person who’d like this?

I’d love Enchantra to support me financially. I also want to feel good about how it makes money. I have absolutely no interest in building a business that puts profit ahead of people.

I’ve spent more than 20 years in marketing, working with startups, founders and businesses trying to make a difference. These days, I run Playful Marketing as a fractional CMO. Human judgement, AI-first, and plenty of room for play.

I also founded Glitterazzi, an online business selling certified biodegradable glitter. I trained and worked as a makeup artist in Berlin, and washing glitter off my face got me thinking about where all those tiny pieces of plastic were going. Loving a bit of sparkle comes with responsibility.

Closer to home, I’m a volunteer director on the board of my local Community Bank, part of the Bendigo Bank network.

If you’d like the career history, it’s on LinkedIn.

Enchantra is built with AI. I use it every day, and I’m excited about what it makes possible. I also have plenty of questions about who benefits, who pays the price, and what it takes from the planet.

I want transparency. I want sustainable infrastructure. I want communities to have a say. And I want real accountability when AI is used to cause harm.

I have made submissions to government, including to the Senate inquiry into AI and data centres, asking for high standards around water, noise and community impacts, and transparency about government deals with global AI companies.

I believe we can have incredible technology and look after people and the planet. And Australia could be, no sorry, should be leading the way.

I believe in matriarchy. In a world where everyone has a valued purpose, and the time, support and resources to discover what that looks like for them.

I’m comfortable being called “radical”. If making the world safe and equitable for the most marginalised is radical, then give me a bloody big badge. Because I believe that in doing so, we make the world safe and equitable for all.

I believe in a free Palestine. I’m pro-choice. I believe in paying your fair share of tax, especially when you’re a corporation with all the resources to avoid it.

I’m aware of my own privilege. I’m white and middle class, and that has opened doors, given me choices and offered a level of safety that others don’t have.

In a patriarchal world built like a pyramid, those advantages aren’t shared equally. Some of the comfort and opportunity I’ve had comes from systems that give other people less. I want to be honest about that, and choose to do some good with the resources, access and influence I have.

I’m anti-war. I see war as patriarchy at its most destructive.

I’m also a military brat. I believe those who put their lives on the line for others and their country deserve more than what we give them.

I want a good life. I want other people to have one too. I don’t think personal wealth should come at the expense of someone else’s wellbeing or a liveable planet.

There’s so much beauty, pleasure and possibility in being alive. I’d like more of us to have the chance to enjoy it.

Lately, I’ve found myself looking out at the turquoise water here on the South Coast of NSW and thinking, enjoy this now. Then wondering how many people elsewhere in the world were doing exactly that before war reached them.

I want us all to have the chance to feel safe, to find joy, and to imagine a future we’re excited about.